When do you want to force a circle into a square? Never!
There are many assets which do not bode well using an individual solution. Often 2 or several must be utilized to realize fair market value. Our extensive experience with appraisal, liquidating, auctioning, and valuation enable us to formulate the best solution for your situation.
Even when liquidation or auction alone is not viable, we are able to customize a solution to earn the maximum return for your equipment, assets and inventory.
A brief example will show how we effectively realized fair market value on saturated product in a difficult economy.
PROJECT: SELL OFF EQUIPMENT, SUPPLIES AND INVENTORY OF A 250 PERSON OFFICE FACILITY CONTAINING:
- Office furniture
- Office equipment
- Office supplies
- Servers and IT equipment
- Telephony equipment
- Specialized, industry specific equipment
- Much more
The Economic environment was one of few startups and little expansion. There was a glut of similar inventory and equipment due to widespread consolidation, downsizing and bankruptcy. The impact of which will be found both in volume and margin. Creative marketing melding more than one solution will be necessary.
General Liquidation: ruled out because asset types were far too diverse and removal was complicated
Auction: possible but time to promote and market would be prohibitive for such a large and diverse inventory
Managed sale: appropriate to start but not realistic to sell off everything
WE RECOMMENDED A BLEND OF MANAGED SALE, INTERNET SALES AND ON-SITE AUCTION.
We ran a managed sale for 2 months selling off many assets and creating a highly targeted, end user based customer list for the auction.
Internet sales: Highly specific and slow moving assets required a larger audience. And this also helped to advertise and recruit for the auction.
Live auction: we sold off everything that was not tied down to highly targeted buyers of all types and sizes.
The success of any auction is always determined before it has begun. Placing an add in the local papers would have yielded disastrously low results.
We developed a group of targeted buyers through the managed sale and internet sales as well as generalized advertising and customer lists. We focused on creating buyers interested in similar products and in different volumes. In doing so we created and encouraged aggressive bidding.
REMEMBER: The losing bidder is just as important as the winner.